{"id":36340,"date":"2020-06-22T13:19:24","date_gmt":"2020-06-22T13:19:24","guid":{"rendered":"https:\/\/staging.consileon.de\/shared-mobility-marktpositionierung\/"},"modified":"2022-03-26T19:48:48","modified_gmt":"2022-03-26T19:48:48","slug":"shared-mobility-market-positioning","status":"publish","type":"post","link":"https:\/\/prelive.consileon.de\/en\/blog\/2020\/06\/22\/shared-mobility-market-positioning\/","title":{"rendered":"Shared Mobility: Market Positioning"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-how-to-successfully-position-yourself-in-the-market\">How to successfully position yourself in the market<\/h2>\n\n\n\n<p>In the shared mobility market, sustainable success is essentially based on two factors: a profound understanding of user expectations and a state-of-the-art offering.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Intermodality: Shared mobility involves more than classic car sharing. Today, many journeys are made intermodally, i.e., with transfers between at least two modes of transport. Intermodal travelers want an all-round app with which they can compile and book the optimum timetable for every destination and travel purpose from all the offers.<\/li><li>Fee-based additional services to car sharing: reserved parking spaces, parking space search via app, concierge services such as telephone navigation assistance, room or table reservations.<\/li><li>Shared mobility as a testing ground for technical innovations: Disruptive innovations such as electromobility or (partially) autonomous driving can be rolled out more easily in a limited environment (urban area, short-haul route) than over a wider area.<\/li><li>Keep it simple for the customer: Customers expect self-explanatory apps without entry barriers that combine all mobility aspects. Options such as parking the vehicle in a public parking area (freefloating), long-distance or one-way rates make the offer more attractive.<\/li><\/ul>\n\n\n\n<p>From the provider&#8217;s point of view, it is also important that the mobility services marketed fit in with the portfolio and stand out from competing offerings.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Car sharing as an advertising channel: Every ride in a rental car is also a test drive with the model in question. Car manufacturers use self-operated corporate or premium carsharing to introduce lucrative target groups to vehicles from the mid-range and upper price segments and generate buying interest.<\/li><li>Full-service offering: all aspects of carsharing are integrated as new business areas around rental, including payment and data networking.<\/li><li>Market positioning: either upgrading and expanding a position as a local hero or rapid supraregional expansion with a business model that can be scaled in the short term.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In the shared mobility market, sustainable success is essentially based on two factors: a profound understanding of user expectations and a state-of-the-art offering.<\/p>\n","protected":false},"author":58,"featured_media":5193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,84],"tags":[],"class_list":["post-36340","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-automotive-en","category-sustainability-en","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shared Mobility: Market Positioning | | Consileon<\/title>\n<meta name=\"description\" content=\"In the shared mobility market, sustainable success is essentially based on two factors: profound understanding of the expectations of...\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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